As a brand ambassador for Bumble Bee Foods, I wanted to make you aware of some changes that are so cool and SO inspiring! You know they have a commitment to health and healthy eating. And you may have been aware or even a member of the BeeMiles program. Time to check it out because there are some changes!
BeeWell Miles is now BeeWell for Life!
Bumble Bee Foods rebranded its interactive health and wellness program to promote a healthy lifestyle to more people. The program, formerly BeeWell Miles, is now BeeWell for Life. Through the program Web site www.beewellforlife.com, other online communities and on-the-ground events, BeeWell for Life provides resources and tools to encourage consumers toward a healthy, active lifestyle.
Participants in BeeWell for Life who log the miles they walk, run or bike are eligible for various prizes and help make a difference for Breast Cancer Network of Strength. For each mile logged through www.beewellforlife.com between now and October 31, 2010, Bumble Bee will donate 15¢ per mile. When one million miles are logged, the company will make an additional $50,000 contribution, for a total donation of $200,000.
Bee at the Walk Contest
In addition to the rebrand, this week marks the start of the “Bee at the Walk” contest on www.beewellforlife.com. Now through April 16th, interested participants can submit their story related to breast cancer (via a text entry, personal photograph or video) explaining why they should attend the Breast Cancer Network of Strength Mother’s Day Walk to Empower as a BeeWell for Life National Ambassador in Chicago. Users can vote for their favorite submissions and based on those votes 5 finalists will be chosen. A panel of Bumble Bee & Network of Strength judges will then make a final review of the finalists and select the winner. The grand prize will include:
* All expense paid trip for 4 to Chicago
* Meet and greet with the NOS team
* Tour of the FTD corporate location
* Bouquet of roses provided by FTD
* Flip camera (or similar video recorder) to document the experience
In addition to the grand prize trip to Chicago, entrants can also select if they would like to be entered to become a Team Captain for the remaining 13 cities. If selected as a team captain, they will be sent a branded Flip camera to record their experience at the walk.
Join Virtual Team Short Pump!!
If you aren’t near one of the cities, please consider joining Team Short Pump for a virtual walk! Please sign up, post on your blog, twitter, facebook, and let’s see if we can raise money for Breast Cancer research! My personal goal is $100 but our team goal is $1000.
Thank you for your support on getting word out about the cause. We want to share a few updates, the website address for Bee at the Walk is http://www.beeatthewalk.com and the contest runs through April 9th. You can find more details and up-to-date information on the website. Thanks again!