I had the best time a few weeks ago at the Kenmore National Blogger Event. #Kenmorestyle

I was truly excited to learn about the brand because I was already a fan,  owning their washer and dryer.  And those had even been replacements for older model Kenmore products.

The technology is changing and so is the face of the brand.  Starting with the logo.

This is the Kenmore you are used to right?

Not any more.

The new look as presented here in a cookie, because we can all relate to sugar..

I know I like it too.

Here it is in real logo form, but I still like the cookie….

Twenty bloggers were invited for a day at the Kenmore HQ’s and we saw all kinds of droolworthy appliances.   We were educated on the thought process of the re-designs on all their major and small appliances.   A few really cool options stuck out in my mind that will be rolling out into stores soon…

*They have done a fabulous re-design of the products, including a handle that spans the entire appliance for a sleek design and improved functionality (imagine floor to top on a fridge, and easy for little hands to access).

*A potscrubber feature on the dishwasher that gets the lasagna off the pan. You can actually turn the pan to the back and special cleaning fixture will tackle that issue.

*Packaging that is fresh and fun and had me curious to see the next product to see the style of the branding.

*******And the Kenmoreconnect feature where you can actually put the phone up to the appliance (well you have to call the service number) and data is transferred to allow diagnosis of the problem.  Can definitely reduce the need for service calls to fix easy problems!*******

I KNOW!

We were treated to a fabulous lunch with the help of Sears Chef Billy Parisi and Little Tech Girl.

After we heard about the appliances, we were broken up into focus groups.  What was so impressive about this event is that they really valued our opinions.  We were even paid for our time there.

Way to go Kenmore!

Later that night we were invited to a battle of the Mom Blogger and Foodie Bloggers.  Got to taste some delish foods and enjoy wine and good company!

WOW, did Janine come along?

It was an incredibly cool experience and I can’t thank Kenmore and Kim at Mom Impact for including me!  Makes me want to live in Chicago and play with them all the time! {call me, heh?}

Disclosure: I was invited by Mom Impact and Kenmore to participate in the National Blogger Event. My costs were covered, I was paid for a focus group and got some cool swag…but as always my thoughts come from my own measly little head…